3 CITIES // 1 WEEK
Yelawolf and Interscope Records reached out to us to produce a series of album release events and media buys for Yelawolfs new album “Love Story”
With Wolf, we conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album.
With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week!
Proud to be a part of Yelawolf’s work and his story. We also love to throw a good party.
Services
Concept
Media Purchasing
Creative Direction
Event Production
Content
Event Production
Content
Influencer Outreach
Photography Kevin Estrada (LA),
Video Production Nathan Brown
Results
Sponsors
Check out the video recap below:
500,000 combined impressions made through social media outlets.
Multiple billboard placements in major high traffic areas and city centers.