services
concept
creative direction
event production
content
influencer outreach
“I have been putting together industry events since 2009, and Red Monday was the most organized, creative, and premium execution of any I’ve seen. I particularly appreciate the professionalism and attention to detail. The fact that 948 tastemakers and opinion leaders came to unmarked, meatpacking plant in 21 degree weather without heat is incredible to say the least.”
-J. Leal, Red Bull N. America
On Premise Marketing Manager
RED BULL - RED MONDAY - NASHVILLE, TN
After tremendous growth in Nashville in 2014, Red Bull wanted to host an unforgettable, post holiday party for the Nashville service industry. Red Bull activates “Red Monday” as a special thank you to the restaurant and bar industry who work the holidays, special events, and busy seasons. Because of the special nature of the event, no details are too small and the experience must be second to none. To meet their goals, Red Bull commissioned us to develop the concept, book a unique space, curate entertainment, capture content and execute the entire evening.
We conceptualized a multi-faceted secret warehouse party at an undisclosed location tucked away in an under-developed warehouse on the Cumberland River. In this space, we converted a 10,000 sq ft abandoned meat packing plant into three rooms with a surprise portion unveiled mid-way through event. It was epic. Real epic.
photography Matt Shaw
video production Aaron Seldon
results
Over 1000 in attendance (max capacity)
Surprise performance by Jamie Lidell
Video Recap
Photobooth
Produced by Nathan Brown
