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social media
influencer engagement
photography
art installation
playlisting
event production
strategic partnerships
local artist curation
pop-up shops
culture curation
FieldHouse Jones x FieldDaze
After a game-changing run in supercharging two boutique hotels, Beyond Content was tapped to ignite the FieldHouse Jones hotel launch in East Nashville. With the restaurant still in the works and no food and beverage options on-site, we took the reins to craft a dynamic experience from scratch. We orchestrated everything from events and culture to art and media, collaborating with strategic partners, influencers, and local talent. Our pièce de résistance? FieldDaze—a monthly extravaganza that brought together top-notch musicians, beverage sponsors, creators, and influencers for a string of unforgettable nights. We even commissioned a stunning antique scoreboard mural. Although our chapter closed after the 2020 East Nashville tornado, we left behind a legendary legacy and forged an incredible network of friends and collaborators.
Featured musical talent Welles, Sun Seeker (Third Man), H.A.R.D, Nightingail, Claire Ernst, The Minks
Featured brand partners Fort Houston, lightning 100, Smith & Lentz Brewing, Good People Brewing, Honey Tree Meadery, PBR Pabst Blue Ribbon, Ranger Station, Delta Vintage, Moon & June Vintage
Feature Fine Artist
Featured Artist Dylan Lynch, John Paul Kesling, Maggie Sanger, Jimmy Abegg, Brian Wooden
Featured Photographers Minnie Morklithavong, Trea Allen, Beau Burgess