Concept:
The Baltimore Harbor has been a longtime destination location during the Summer’s in Maryland, but during the Winter businesses and city attractions saw a dramatic decrease in visitors. To address this issue, local business owners along with the support of the City of Baltimore wanted to create an attraction that would bring families back down to the Harbor and boost the economy during the holiday season.
Results:
SERVICES:
PRESS:
Dubbed as “Baltimore’s Bellagio” by local news broadcasts, The Power Plant Holiday Light Spectacular transformed one the city’s oldest and most iconic buildings into a 32,000 square foot canvas of 3D video motion graphics, multi-colored laser effects and choreographed pyrotechnics. The Holiday Light Spectacular helped Baltimore be named by Yahoo Travel as one of the Top 10 Destination cities for holiday lights, an estimated 40,000 new visitors to the Harbor and millions of social media impressions.